THE END OF A GROUP PROJECT

Recently, my team and I have finished our projects after weeks of planning and sharing ideas.

To start with the beginning, I feel like I have to explain the journey and the whole idea behind it.

I have mentioned before that this term, I got the chance to work on a team and I talked about how communication is key in everything we do. This time, I will focus on what we actually had to do and on the outcome. Even if this project involves both teamwork and individual work, in this post I will talk only about my teamwork.

Split into groups of four, our “mission” was to create a campaign for OUT projects that specializes in promoting folktales through interactive exhibitions. Therefore, we needed to build our campaign around four exhibitions, each based on a folktale from a different country.

Our first task was to create a logo, choose a tagline, and come up with a manifesto. We also needed to consider the brand’s colour palette and its typefaces. Unfortunately, it took us more than necessary to choose the latter but we came around eventually.

Have all this settled, we needed to include them in a brand style guide where we explain our idea, talk about our target audience, present our logos and so on. Of course, we needed to consider its design according to our main theme: Sci-Fi. After some consideration, I came up with the layout and applied it to the guide. I also carefully considered the text that went in there.

Our next task was to build a webpage (in a short amount of time) were we needed to include our individual exhibitions. Even if, at the beginning, we had no idea what we were doing since our coding skills were limited, we had a lot of fun (at least I know I did)  trying to figure out how it works. We ended up with something decent-looking but it definitely needed improvement.

The last task was a mock up for an app. The app we designed was destined to be one for those who did not get the chance to visit the exhibition. Below is the concept and the explanation:

In the end, what I enjoyed the most was the fact that I got the chance to work together with people with completely different ideas and somehow managing to make it work.